Charlie Colyer


Charlie has over 15 years of retail real estate experience in the Jacksonville and North Florida Markets.


Charlie graduated from Vanderbilt University in 2001. Upon graduating he obtained his Masters in Business Administration from the University North Florida. He is a licensed Broker in Florida and Georgia with his main focus on tenant representation.

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Lic. Real Estate Broker

Our Story

Brian Platock


Brian has over 40 years of retail real estate experience in Jacksonville Market. Brian has been involved in numerous transactions and focus their efforts on Tenant representation.


Brian started his career in 1986 as a Real Estate appraiser for Pardue, Heid, Church, Smith & Waller, Inc. in Orlando Florida. In 1989 he joined Lat Purser & Associates as a Leasing Representative. He served as First Vice President of the Jacksonville, Florida office for CB Richard Ellis where he represented a variety of national tenants. While at CB Richard Ellis, Brian was recognized many times for his numerous achievements. Prior to forming Florida Retail Group, Brian opened the Jacksonville office The Shopping Center Group in 2003, where he was a partner in the company until 2011.


ยง Brian has been instrumental in site selection transactions for several retail and restaurant chains

Florida Retail Group was founded in early 2012 by Brian Platock and Sally Lee. Natives of Jacksonville with over 20 years of Real Estate experience each, they decided to open their own boutique Real Estate firm specializing in Tenant Representation for National and Regional Retail Tenants. Charlie Colyer joined Florida Retail Group in 2013 and he and Brian currently run and operate the business.   Florida Retail Group covers all major markets in North Florida and South Georgia. Florida Retail Group was founded on the principles of delivering the best possible results for our clients by demonstrating an unrivaled local market knowledge, utilizing the latest technologies in demographic and mapping capabilities, and demonstrating a deep understanding of our client's needs, along with a strong desire to have our clients open the most successful locations possible. We are committed to delivering results.